Research & Consulting

한국경제의 창 마켓비전 컨설팅그룹

마켓비전 컨설팅그룹은 지난 10년간 대한민국의 기업여론과 경제 정책의 수렴 창구가 되고 있습니다.

기업의 입장에서 정부정책은 기업의 생존환경이 됩니다.

경제의 흐름에 능동적으로 대처하기 위해서는 기업의 생존환경을 내가 원하는 방향으로 바꾸어 가는 일이 첫 번째이지만 개별기업으로서는 역부족입니다.

마켓비전 컨설팅그룹은 기업들의 여론을 모아 대한 민국을 기업하기 좋은 나라로 바꾸어 가고자 합니다.

대한민국 기업들의 대표 기관중의 하나인 대한 상공회의소도 마켓비전 컨설팅그룹을 통해 지속적으로 기업여론조사를 실시하여 정부의 경제 경영정책의 참고자료나 정책건의를 실시하고 있습니다.

검찰의 연구소 법무연수원에서도 기업하기 좋은 환경에 대한 연구조사를 마켓비전 컨설팅그룹에 의뢰하여 수행한 바 있습니다.

중소기업은행에서도 기업의 생존을 위한 자금 조달 관련 연구 프로젝트를 마켓비전 컨설팅그룹과 같이 진행하기도 하였습니다.

명실상부한 기업 여론의 대표채널 마켓비전 컨설팅그룹을 통해 국가발전과 경제성장의 토대를 건강하게 구축하도록 기업 임직원 여러분들의 관심과 동참을 바랍니다.

마켓비전의 지난 20년간 경제정책 / 기업정책 / 기업조사 컨설팅 수행 프로젝트

Projects & Experiences

구 분

조 사 실 적

Marketing research & consulting

US market research and analysis of competition structure of US satellite broadcasting channels for new product and business development

Monitoring of Homeplus stores & Mystery Shopping

Customer satisfaction survey of Guri Agricultural and Fishery Corporation

Focus group interview for new product development of processed meat food

Survey about battery brand and character awareness

Measurement and modeling of Lotte Department store gift certificate advertisement effect

Consumer in-depth interview of marketing strategy establishment of new product

Project of Lotte Department store gift certificate advertising effect measurement

Job examination for securities company counter staffs

Restaurant industry consumer survey

Discussions and interviews of mobile phone users in Germany

Customer satisfaction survey of Franchise business

Investigation of purchasing patterns of customers in department food stores

Customer segmentation and strategy consulting through KT billing/traffic data and customer survey

Consumer conference for planning newspaper and flyer advertisements at department stores

Consumer survey of department store gift certificate

Consumer survey on Korean agricultural and fishery broadcasting’s home shopping advertisement

Consumer survey on battery brand preferences and preference factors

Survey for NHN’s ENTOI marketing communication strategies

Establishment of strategy for entering a domestic market of wireless phones

Satisfaction survey project of Korea Franchise Association’s franchisees

Project to investigate causes and countermeasures of recent consumption contraction

Market research of BBQ’s new taste test

Market research for new product launch of Tapax Unilab

Gang survey for new taste test

Newspaper advertisement creative research

Newspaper and TV advertisement reach effect survey

Consumer survey and discussion of Lab’s new product

Consumer discussions for new product taste tests and produce improvement ideas

Daehong’s advertising creative survey

Research of advertising effect and potential market for new product launch

Survey on consumers’ reaction for Daehong’s advertisement flyer

Survey on consumers’ attitude for the environmental value management of department stores

Acebed’s BED CLEANING MARKET entry feasibility study and strategy establishment project

Consumer survey on department store sales advertisement

Survey on famous brand sale advertisement effect

Investigation of bargain advertisement effect

Survey on satisfaction of Korea Chamber of Commerce service’s users

Advertising effect research of TTL Tomorrow

Survey on satisfaction of members of Korea Chamber of Commerce

BSC- related promotion status analysis and satisfaction survey

Service demand survey for companies of distribution logistics

Survey on satisfaction of members of Korea Chamber of commerce and service users

Survey on customer satisfaction of distribution businesses

Survey on consumer perception and purchase trend on famous clothing brands

Survey on traffic volume to estimate city bus damage conditions

Survey on satisfaction and desire of welfare center use

Survey on member’s corporate awareness on Korea Chamber of Commerce service

Survey on company’s needs related to establishment of knowledge management support base

Survey on improvement plan of Korea Distribution and Logistics Promotion Agency member service

Survey on satisfaction in using corporate comprehensive support center

Satisfaction and effectiveness of the 2010 survey on customer satisfaction

Survey on satisfaction of Goheung Training center

Survey on customer satisfaction of National Youth Training Center

Survey on participant satisfaction of youth activity program

Satisfaction and effectiveness of survey on customer satisfaction of National Pyeongchang Training Center

Survey on satisfaction of National Goheung Youth Space Experience Center

Survey on national member satisfaction for the first half of 2008

Survey on national member satisfaction for the second half of 2008

Survey on membership and service satisfaction for the first half of 2009

Research and analysis on consumer perception and purchase trend of Ralph Lauren brand

Survey on the digital consumption of youth

Analysis of 2020 customer satisfaction survey results

Survey on participant satisfaction of 2010 youth activity program

Economic Industry Survey( Korea Consultation, Korea Federation of Trade Associations)

Research project on investment prospects and obstacles

Survey project on using small and medium-sized business credit guarantee system

Survey on corporate growth, profitability status and prospects

Research on corporate perceptions and tasks on transparent ethical management

Economic policy evaluation and growth prospects surveyed by companies

Investment plan for the second half and investigation of economic obstacles

Investigation of financial situation and market outlook

Impact of the RMB appreciation and countermeasures

Investigation of recent business environment and difficulties in domestic companies

Survey on investment plan of major domestic companies for next year

Financial experts’ outlook on New Year’s economy

Survey on temporary investment tax credit system

Survey on recent consumption fluctuations

Research on the potential of Korean economy

Survey on difficulties of local companies

Research oh corporate social contribution

Investigation of the impact of interest rate on corporate investment

Survey on corporate opinions on the direction of economic operation in the second half of the year

Investigation of the impact of social conflict on the economy

Investigation of domestic companies’ investment plans for the second half of the year

Policy task project to improve business environment of local companies

Survey on the improvement of foreign investment environment

Survey on investment plan of major companies in 2007

Survey on corporate opinions of Korea-US FTA

Investigation of trends and implications for responding to climate change in domestic industries

Survey on small and medium-sized companies’ fund assessment and policy tasks

Investigation of recent major corporate investment characteristics and policy tasks

Research on recent economic situation and policy tasks

Survey on corporate CEOs’ perception and prospect of Korea-US FTA

Research on recent corporate funding situation and prospects

Investigation of strategies for countries achieving per capita income of $30,000 in Korea

Investment environment in Korea and project survey

Survey on status of local investment by companies

Survey on competitiveness and response status of Korea’s tourism industry

Corporate finance manager’s views on the present situation and tasks of the financial industry

Investigation of damage and protection status of confidential leaks of domestic companies

Survey on company perception on FTA with major countries

Investigation of obstacles to the competitiveness of the domestic knowledge service industry

Survey on the status of local investment by companies (affiliated companies in Gyeonggi area)

Survey on the status of local investment by companies (affiliated companies in Incheon area)

Investigation of obstacles to overseas expansion of domestic financial companies and tasks

Investigation of the impact of rising oil prices on corporate management and policy tasks

Survey on investment plan of major companies

Investigation of corporate difficulties and policy tasks following the enforcement of the Act on Protection of Non-regular workers

Investigation of corporate perception on workplace safety

Survey on overseas dependence of major domestic export products

Survey on corporate opinions of the introduction of retirement pension system

Survey on opinions of CEOs of companies related to Korea-US FTA ratification

Survey on opinions of entrepreneurs on Korea-EU FTA negotiations

Survey on recent corporate funding situation and prospect

Survey on opinions of entrepreneurs on the lack of factory land

Survey on impacts of the Act on the Protection of Non-regular workers on the labor market

Survey on corporate perception on the latest economic situation

Research on recent corporate funding and policy tasks

Survey on Korean companies’ perception of globalization

Investigation of impact of the financial crisis on the regional economy

Research on current status and prospect of Korean products’ competitiveness in the US market

Investigation on the status of multiple union permission and prohibition of paying full-time employees

Survey on corporate perception on recent economic conditions and prospects

Investigation of impact of ‘Made-in-Korea’ image on corporate activities

Survey on the global competitiveness of the domestic IT industry and future prospects

Research on recent major economic issues

Investigation of domestic financial infrastructure level and tasks compared to foreign countries

Survey on R&D network status and demand of small and medium-sized manufactures in Incheon

Survey on the status of financial through small and medium-sized companies’ assets

Investigation of ideas for cooperation projects to vitalize Korea-Japan tourism exchange

Survey on business perception on job sharing

Survey on the new growth engine of design industry

Survey on the actual situation and support of the economic crisis caused by the global financial crisis

Investigation of investment plans and policy tasks of foreign companies in Korea for the first half of the year

Investigation to discover items with reduced tariff rates in 2009

Survey on the status of full-time union workers and multiple unions

Research on corporate awareness and policy tasks for green growth

Survey on the actual condition of small and medium-sized enterprises development fund

Survey on recent business trends and outlook for the second half of each industry

Survey on facility investment performance and planning

Survey on investment prospects and projects of foreign companies in Korea

Survey on expert opinion on the recent economic situation

Investigation of changes in consumption plans and patters related to Chuseok

Survey on entrepreneurs’ opinions related to recent economic resurgence and Chuseok

Investigation on the actual condition of damage and response to hostile patent disputes

Survey on the status of transaction arrangement services for small and medium-sized companies

Investigation on problems of labor-related systems and improvement from the viewpoint of foreign-invested companies

Survey on opinions of Incheon exporters about the recent decline in exchange rate

Investigation of impact of fluctuations of international raw material prices on Incheon companies

Investigation of difficulties in overseas business of small and medium-sized enterprises and policy tasks

Survey on opinions of the 2010 Incheon economic outlook

Survey on opinions of local economies on current domestic economic issues and outlook for next year

Survey on corporate opinions related to professional qualification system

Survey on New Year’s consumption plan and pattern change

Survey on corporate perception of recent business trends

Survey on Korean companies’ perception of Korea-Mexico FTA

Investigation on corporate difficulties caused by rising raw material prices

Survey on achievements and tasks for one year medical tourism implementation

Survey on the use of social media by domestic companies

Research of difficulties in exporting companies and countermeasures caused by the recent exchange rate decline

Survey on opinions of small and medium sized companies on minimum wage

Survey on export forecast for the second half of 2010

Investigation of recent challenges and issues by industry

Survey on job creation statues of foreign-invested companies

Investigation of overseas production base operation and obstacles

Investigation of foreign-invested companies in Incheon

Survey on corporate perception of the G20 summit

Comparison of investment satisfaction and policy implications among companies in the metropolitan area, regions, and overseas

Survey on the 2011 export outlook and policy tasks

Survey on accounting business difficulties

Investigation on the status of corporate leave system operation

Survey on corporate opinions of the second basic plan for low fertility and aged society

2011 corporate management strategy and industry outlook

Survey on Seoul-style family-friendly management

Survey on corporate opinions of Korea-Japan FTA

Investigation on difficulties of Korean companies entering Chinese market due to wage increase

Investigation of impacts and difficulties of each industry due to the record cold wave

Research on recent economic trends and corporate countermeasures

Survey on in-house subcontract operation status and industry opinion

Survey on industry opinions on multiple unions and unified bargaining channels

Investigation on recent one/dollar exchange rate decline and corporate response

Investigation of Korea-EU FTA utilization plans and tasks of Korean companies

Survey on workers’ perception on wage peak system

Survey on recent economic trends and outlook for the second half of the year

Survey on export forecast for the second half of 2011

Investigation of reginal CEOs’ economic outlooks and responding strategies for the second half

Research on current status of aging manufacturing and response

Survey on manufacturing and distribution companies’ recognition and response planning for Korea-EU FTA

Survey on corporate damage and countermeasures of black consumers

Survey on understanding of labor law of small and medium sized companies

Research on the effect of recent exchange rate fluctuations on companies

Investigation of domestic companies’ financial risk management and policy tasks

Comparison of consumption behavior in the metropolitan area

Survey on the reorganization of wage system

Survey on opinions of mid-sized companies about the promotion of small and medium sized companies-suitable industry system

Survey on 2012 export outlook and policy task

Survey on 2012 business plan establishment and implications of domestic companies

Investigation of distribution companies’ recognition and utilization plan for Korea-US FTA

Survey on the public perception of the real estate market

Investigation of construction industry’s response to demographic changes

Investigation of global business status of domestic companies

Survey on Korean companies’ overseas construction advancement and policy tasks

Korea Tax Research Institute’s Quasi-Tax survey project

Research on consumptipon consciousness and behavior of high school students

Research on entrepreneurial consciousness on the role of prosecutors in creating a business-friendly enviroment

Survey on the performance of the national competitiveness enhancement committee

Survey on child-rising support organizations of office workers and companies

Survey on corporate perception to the recent economic situation

Research on investment performance for the first half of 2008

Research on prospect of future society change by comparing the consciousness structure by genereation

Survey on public opinions of labor strike

Research on recent changes in economic conditions and corporaate management strategies

Survey on major economic issues for 2008 and 2009

Survey on standard recognition of GSI/ RFID/ EPC of Korea Chamber of Commerce

Survey on demand of participating companies in the ASEAN-Korea CEO summit

Survey on the performace of National Competitiveness Enhancemet Committ for 2009

Media Research

Survey on the happiness of CEO of company hosted by Maeil Economy

Investigation of changes in the situation of North Korea and responses of Korean companies organized by Dong-A Ilbo

Joint survey on job status of 20 companies by Chosun Ilbo and Korea Chamber of Commerce

Market analysis of weekly film magazines in Hankyoreh newspaper and marketing research for new editorial strategies

Investigation of Inter-Korean rellations

Investigation of changes in situation in North Korea and responses of Korean companies

Survey on foreign-invested companies’ perception on the recent North Korean issues

Investigation of changes in the situation of North Korea and the response of Korean companies after Kim Jong-il, Chairman of the North Korean Defense Commission

Survey on foreign companies’ perception on the prospects of North Korea’s reform and openness

Research on the management status and policy tasks of companies which experienced recent inter-Korean issues

Investigation of the impact of North Korea’s succession of power on the domestic economy

Survey on experts’ opinions on inter-Korean relations next year

Government and national research institute projects

Survey on opinions of parents and teachers on the operation of joint education and childcare courses by the Parenting Policy Research Institute

Research on changes in perceptions and effects related to multicultural understanding education

Survey on opinions of cooperation in early childhood education and childcare

Survey on youth employment internship of small and medium-sized companies

Statistical analysis on the employment status of elderly workers in Western Europe in 2010

Investigation of compliance with the petroleum product quality inspection regulations of South Korean Ministry of Trade, Industry and Energy

Investigation of compliance with regulations on the specific transaction recognition system by South Korean Ministry of Trade, Industry and Energy

Investigation of compliance with regulations on the construction regulation of buried piping by South Korean Ministry of Trade, Industry and Energy

Investigation of compliance with regulations on the pricing implementation regulations of South Korean Ministry of Trade, Industry and Energy

Investigation of compliance with regulations on the construction of liquefied petroleum gas by South Korean Ministry of Trade, Industry and Energy

Investigation of compliance with regulations on electrical appliance safety management by South Korean Ministry of Trade, Industry and Energy

Desire survey on Youth Preferential System

Research and study of program development for students who are victims of school violence and perpetrators

Investigation on the status of youth human rights against international standards

Survey on digital consumption of youth

Survey on expert opinion on juvenile sexual protection

Investigation on actual condition of juveniles leaving child rearing facilities

Survey on youth activity participation

Research on the relationship between adolescents’ peers and teachers

Study on the promotion of multicultural education for youth for social integration

Research on adolescent sexual consciousness and behavior and coping plan

Survey on actual conditions and adolescents of poor family

Investigation on households in final crisis

In-depth interview with family of children and adolescents

Survey on youth awareness of gender equality

Study on living time of children and adolescents about the summer-time system

Study on the efficient improvement of operation system of the Seoul Youth Center

Preliminary survey of Korean Youth Index Survey V

Kindergarten 100 year special plan and kindergarten education fair visitor survey

Survey on parents’ opinions on the operation of common education and childcare courses

Research on the level of youth human rights against international standards

Survey on 2009 actual conditions and needs of adolescents of poor households

Survey on living consciousness of child and adolescent

Construction real estate research and Consulting field

Investigation of commercial district for development in Busan

Investigation of western area commercial district for remodeling of Aekyung Guro Department Store

Investigation of local commercial area for opening Lotte Department Store stores

Survey to establish a pricing strategy for the pre-sale of the Songdo residential-commercial project

Survey on apartment brand index for Lotte Castle consulting

Survey on demand for Gyeongbuk (Gimcheon) innovation city resident

Survey on demand of companies for Ulsan Innovative City

Survey on demand for Ulsan Techno Industrial Complex

Political and Social Opinion Survey

Investigation of opinions of companies for the 5th public election

Focused group of voter interview for establishing Seoul Mayor’s by-election strategy

Core group interview and discussion for establishing presidential election strategy

Benchmark Poll for establishing presidential election strategy

Group interview and discussion for establishment of general election strategy

Survey on public opinion related to consultation on election strategy for general election of members of the National Assembly

Discussion meeting of rulers for establishing Seoul Mayor’s election strategy

Analysis of the political topography of South Korean and the establishment of strategies to mobilize party support

10.28 National Assembly member re-election poll

Survey on the election environment in Seoul for 2010 local elections

7.28 by-election voters in Wonju

The 5th Survey to analyze the topography of voters and establish a voting strategy for each household

Survey on competitiveness of candidates for re-election in Incheon district

Group interview discussion for the establishment of the 18th general election strategy

In-depth discussion meeting for the 18th general election strategy

Survey to analyze the topography of voters and establish a strategy for voting by each class of households

4.29 Debate on establishing a strategy for Re-By-Election

Survey on competitiveness of candidates for re-election of Bupyeong, Incheon

Interview with voters in Gwangju to establish post-4.29 election strategies

Interview with voters in Gangneoung to establish 10.28 re-election strategy

10.28 National Assembly Re-Election Poll in Chungbuk Jeun-Pyeong Jincheon Goesan Eumseong

Survey on public opinions of Incheon Gyeyang by-election

Survey on public opinions related to consultation on election strategy for the 18th general election

Polls to analyze the topography of voters and to prepare measures to expand the support base for the Democratic Party

4.19 Panse Opinion Survey (Election Poll for the 19th National Assembly Member)

ARS telephone poll for voters to establish 18th presidential Election strategy

University Industry-Academic Cooperation Foundation and National Assembly

(University of Sungkyunkwan Industrial Cooperation Group) investigation of the government’s trade support agency service for export

(University of Sungkyunkwan Industrial Cooperation Group) survey on the internationalization of small and medium-sized businesses with overseas expansion

(Ewha Womens University Industrial Cooperation Foundation) survey and textbook analysis of statistical processing

(Joint survey with Yonsei University and Kyungpook Federation) retirement pension/Severance pay-related survey

(Sogang University Industry-Academic Cooperation Foundation) academic journal preference survey

(Seoul National University Industry-Academic Cooperation Foundation) survey on basic job skills

(Catholic Sangji University Industry-Academic Cooperation Foundation) demand survey for returning farming and related education

(National Assembly Legislative Research Office) survey to analyze the legislative impact of the Electronic Bill Act

(National Assembly Altitude Limitation Research Group) survey of residents on the improvement of residential environment in low-rise residential areas near the mountain of Bukhan

(Seoul National Hospital) statistical analysis of mental health professional training institutes and survey of trainees

(Korean Youth Policy Institute) expert opinion survey for improvement of juvenile sexual protection laws and systems

(Korea Consultation) CEO survey of 500 companies

(Korea Consultation) survey on talent which 100 companies require Education

Education

Training education of Dongseo Food brand marketing management

Technique training for Samsung Electronics marketing manager demand forecasting

Training for brand apparel marketing management practitioners