Research & Consulting
한국경제의 창 마켓비전 컨설팅그룹
마켓비전 컨설팅그룹은 지난 10년간 대한민국의 기업여론과 경제 정책의 수렴 창구가 되고 있습니다.
기업의 입장에서 정부정책은 기업의 생존환경이 됩니다.
경제의 흐름에 능동적으로 대처하기 위해서는 기업의 생존환경을 내가 원하는 방향으로 바꾸어 가는 일이 첫 번째이지만 개별기업으로서는 역부족입니다.
마켓비전 컨설팅그룹은 기업들의 여론을 모아 대한 민국을 기업하기 좋은 나라로 바꾸어 가고자 합니다.
대한민국 기업들의 대표 기관중의 하나인 대한 상공회의소도 마켓비전 컨설팅그룹을 통해 지속적으로 기업여론조사를 실시하여 정부의 경제 경영정책의 참고자료나 정책건의를 실시하고 있습니다.
검찰의 연구소 법무연수원에서도 기업하기 좋은 환경에 대한 연구조사를 마켓비전 컨설팅그룹에 의뢰하여 수행한 바 있습니다.
중소기업은행에서도 기업의 생존을 위한 자금 조달 관련 연구 프로젝트를 마켓비전 컨설팅그룹과 같이 진행하기도 하였습니다.
명실상부한 기업 여론의 대표채널 마켓비전 컨설팅그룹을 통해 국가발전과 경제성장의 토대를 건강하게 구축하도록 기업 임직원 여러분들의 관심과 동참을 바랍니다.
마켓비전의 지난 20년간 경제정책 / 기업정책 / 기업조사 컨설팅 수행 프로젝트
Projects & Experiences
구 분 |
조 사 실 적 |
Marketing research & consulting |
US market research and analysis of competition structure of US satellite broadcasting channels for new product and business development |
Monitoring of Homeplus stores & Mystery Shopping |
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Customer satisfaction survey of Guri Agricultural and Fishery Corporation |
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Focus group interview for new product development of processed meat food |
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Survey about battery brand and character awareness |
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Measurement and modeling of Lotte Department store gift certificate advertisement effect |
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Consumer in-depth interview of marketing strategy establishment of new product |
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Project of Lotte Department store gift certificate advertising effect measurement |
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Job examination for securities company counter staffs |
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Restaurant industry consumer survey |
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Discussions and interviews of mobile phone users in Germany |
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Customer satisfaction survey of Franchise business |
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Investigation of purchasing patterns of customers in department food stores |
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Customer segmentation and strategy consulting through KT billing/traffic data and customer survey |
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Consumer conference for planning newspaper and flyer advertisements at department stores |
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Consumer survey of department store gift certificate |
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Consumer survey on Korean agricultural and fishery broadcasting’s home shopping advertisement |
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Consumer survey on battery brand preferences and preference factors |
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Survey for NHN’s ENTOI marketing communication strategies |
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Establishment of strategy for entering a domestic market of wireless phones |
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Satisfaction survey project of Korea Franchise Association’s franchisees |
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Project to investigate causes and countermeasures of recent consumption contraction |
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Market research of BBQ’s new taste test |
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Market research for new product launch of Tapax Unilab |
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Gang survey for new taste test |
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Newspaper advertisement creative research |
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Newspaper and TV advertisement reach effect survey |
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Consumer survey and discussion of Lab’s new product |
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Consumer discussions for new product taste tests and produce improvement ideas |
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Daehong’s advertising creative survey |
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Research of advertising effect and potential market for new product launch |
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Survey on consumers’ reaction for Daehong’s advertisement flyer |
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Survey on consumers’ attitude for the environmental value management of department stores |
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Acebed’s BED CLEANING MARKET entry feasibility study and strategy establishment project |
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Consumer survey on department store sales advertisement |
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Survey on famous brand sale advertisement effect |
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Investigation of bargain advertisement effect |
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Survey on satisfaction of Korea Chamber of Commerce service’s users |
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Advertising effect research of TTL Tomorrow |
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Survey on satisfaction of members of Korea Chamber of Commerce |
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BSC- related promotion status analysis and satisfaction survey |
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Service demand survey for companies of distribution logistics |
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Survey on satisfaction of members of Korea Chamber of commerce and service users |
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Survey on customer satisfaction of distribution businesses |
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Survey on consumer perception and purchase trend on famous clothing brands |
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Survey on traffic volume to estimate city bus damage conditions |
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Survey on satisfaction and desire of welfare center use |
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Survey on member’s corporate awareness on Korea Chamber of Commerce service |
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Survey on company’s needs related to establishment of knowledge management support base |
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Survey on improvement plan of Korea Distribution and Logistics Promotion Agency member service |
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Survey on satisfaction in using corporate comprehensive support center |
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Satisfaction and effectiveness of the 2010 survey on customer satisfaction |
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Survey on satisfaction of Goheung Training center |
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Survey on customer satisfaction of National Youth Training Center |
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Survey on participant satisfaction of youth activity program |
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Satisfaction and effectiveness of survey on customer satisfaction of National Pyeongchang Training Center |
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Survey on satisfaction of National Goheung Youth Space Experience Center |
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Survey on national member satisfaction for the first half of 2008 |
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Survey on national member satisfaction for the second half of 2008 |
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Survey on membership and service satisfaction for the first half of 2009 |
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Research and analysis on consumer perception and purchase trend of Ralph Lauren brand |
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Survey on the digital consumption of youth |
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Analysis of 2020 customer satisfaction survey results |
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Survey on participant satisfaction of 2010 youth activity program |
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Economic Industry Survey( Korea Consultation, Korea Federation of Trade Associations) |
Research project on investment prospects and obstacles |
Survey project on using small and medium-sized business credit guarantee system |
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Survey on corporate growth, profitability status and prospects |
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Research on corporate perceptions and tasks on transparent ethical management |
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Economic policy evaluation and growth prospects surveyed by companies |
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Investment plan for the second half and investigation of economic obstacles |
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Investigation of financial situation and market outlook |
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Impact of the RMB appreciation and countermeasures |
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Investigation of recent business environment and difficulties in domestic companies |
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Survey on investment plan of major domestic companies for next year |
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Financial experts’ outlook on New Year’s economy |
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Survey on temporary investment tax credit system |
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Survey on recent consumption fluctuations |
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Research on the potential of Korean economy |
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Survey on difficulties of local companies |
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Research oh corporate social contribution |
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Investigation of the impact of interest rate on corporate investment |
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Survey on corporate opinions on the direction of economic operation in the second half of the year |
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Investigation of the impact of social conflict on the economy |
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Investigation of domestic companies’ investment plans for the second half of the year |
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Policy task project to improve business environment of local companies |
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Survey on the improvement of foreign investment environment |
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Survey on investment plan of major companies in 2007 |
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Survey on corporate opinions of Korea-US FTA |
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Investigation of trends and implications for responding to climate change in domestic industries |
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Survey on small and medium-sized companies’ fund assessment and policy tasks |
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Investigation of recent major corporate investment characteristics and policy tasks |
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Research on recent economic situation and policy tasks |
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Survey on corporate CEOs’ perception and prospect of Korea-US FTA |
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Research on recent corporate funding situation and prospects |
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Investigation of strategies for countries achieving per capita income of $30,000 in Korea |
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Investment environment in Korea and project survey |
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Survey on status of local investment by companies |
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Survey on competitiveness and response status of Korea’s tourism industry |
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Corporate finance manager’s views on the present situation and tasks of the financial industry |
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Investigation of damage and protection status of confidential leaks of domestic companies |
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Survey on company perception on FTA with major countries |
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Investigation of obstacles to the competitiveness of the domestic knowledge service industry |
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Survey on the status of local investment by companies (affiliated companies in Gyeonggi area) |
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Survey on the status of local investment by companies (affiliated companies in Incheon area) |
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Investigation of obstacles to overseas expansion of domestic financial companies and tasks |
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Investigation of the impact of rising oil prices on corporate management and policy tasks |
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Survey on investment plan of major companies |
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Investigation of corporate difficulties and policy tasks following the enforcement of the Act on Protection of Non-regular workers |
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Investigation of corporate perception on workplace safety |
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Survey on overseas dependence of major domestic export products |
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Survey on corporate opinions of the introduction of retirement pension system |
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Survey on opinions of CEOs of companies related to Korea-US FTA ratification |
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Survey on opinions of entrepreneurs on Korea-EU FTA negotiations |
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Survey on recent corporate funding situation and prospect |
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Survey on opinions of entrepreneurs on the lack of factory land |
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Survey on impacts of the Act on the Protection of Non-regular workers on the labor market |
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Survey on corporate perception on the latest economic situation |
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Research on recent corporate funding and policy tasks |
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Survey on Korean companies’ perception of globalization |
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Investigation of impact of the financial crisis on the regional economy |
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Research on current status and prospect of Korean products’ competitiveness in the US market |
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Investigation on the status of multiple union permission and prohibition of paying full-time employees |
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Survey on corporate perception on recent economic conditions and prospects |
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Investigation of impact of ‘Made-in-Korea’ image on corporate activities |
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Survey on the global competitiveness of the domestic IT industry and future prospects |
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Research on recent major economic issues |
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Investigation of domestic financial infrastructure level and tasks compared to foreign countries |
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Survey on R&D network status and demand of small and medium-sized manufactures in Incheon |
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Survey on the status of financial through small and medium-sized companies’ assets |
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Investigation of ideas for cooperation projects to vitalize Korea-Japan tourism exchange |
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Survey on business perception on job sharing |
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Survey on the new growth engine of design industry |
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Survey on the actual situation and support of the economic crisis caused by the global financial crisis |
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Investigation of investment plans and policy tasks of foreign companies in Korea for the first half of the year |
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Investigation to discover items with reduced tariff rates in 2009 |
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Survey on the status of full-time union workers and multiple unions |
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Research on corporate awareness and policy tasks for green growth |
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Survey on the actual condition of small and medium-sized enterprises development fund |
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Survey on recent business trends and outlook for the second half of each industry |
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Survey on facility investment performance and planning |
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Survey on investment prospects and projects of foreign companies in Korea |
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Survey on expert opinion on the recent economic situation |
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Investigation of changes in consumption plans and patters related to Chuseok |
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Survey on entrepreneurs’ opinions related to recent economic resurgence and Chuseok |
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Investigation on the actual condition of damage and response to hostile patent disputes |
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Survey on the status of transaction arrangement services for small and medium-sized companies |
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Investigation on problems of labor-related systems and improvement from the viewpoint of foreign-invested companies |
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Survey on opinions of Incheon exporters about the recent decline in exchange rate |
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Investigation of impact of fluctuations of international raw material prices on Incheon companies |
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Investigation of difficulties in overseas business of small and medium-sized enterprises and policy tasks |
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Survey on opinions of the 2010 Incheon economic outlook |
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Survey on opinions of local economies on current domestic economic issues and outlook for next year |
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Survey on corporate opinions related to professional qualification system |
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Survey on New Year’s consumption plan and pattern change |
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Survey on corporate perception of recent business trends |
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Survey on Korean companies’ perception of Korea-Mexico FTA |
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Investigation on corporate difficulties caused by rising raw material prices |
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Survey on achievements and tasks for one year medical tourism implementation |
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Survey on the use of social media by domestic companies |
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Research of difficulties in exporting companies and countermeasures caused by the recent exchange rate decline |
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Survey on opinions of small and medium sized companies on minimum wage |
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Survey on export forecast for the second half of 2010 |
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Investigation of recent challenges and issues by industry |
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Survey on job creation statues of foreign-invested companies |
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Investigation of overseas production base operation and obstacles |
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Investigation of foreign-invested companies in Incheon |
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Survey on corporate perception of the G20 summit |
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Comparison of investment satisfaction and policy implications among companies in the metropolitan area, regions, and overseas |
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Survey on the 2011 export outlook and policy tasks |
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Survey on accounting business difficulties |
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Investigation on the status of corporate leave system operation |
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Survey on corporate opinions of the second basic plan for low fertility and aged society |
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2011 corporate management strategy and industry outlook |
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Survey on Seoul-style family-friendly management |
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Survey on corporate opinions of Korea-Japan FTA |
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Investigation on difficulties of Korean companies entering Chinese market due to wage increase |
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Investigation of impacts and difficulties of each industry due to the record cold wave |
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Research on recent economic trends and corporate countermeasures |
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Survey on in-house subcontract operation status and industry opinion |
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Survey on industry opinions on multiple unions and unified bargaining channels |
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Investigation on recent one/dollar exchange rate decline and corporate response |
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Investigation of Korea-EU FTA utilization plans and tasks of Korean companies |
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Survey on workers’ perception on wage peak system |
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Survey on recent economic trends and outlook for the second half of the year |
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Survey on export forecast for the second half of 2011 |
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Investigation of reginal CEOs’ economic outlooks and responding strategies for the second half |
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Research on current status of aging manufacturing and response |
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Survey on manufacturing and distribution companies’ recognition and response planning for Korea-EU FTA |
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Survey on corporate damage and countermeasures of black consumers |
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Survey on understanding of labor law of small and medium sized companies |
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Research on the effect of recent exchange rate fluctuations on companies |
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Investigation of domestic companies’ financial risk management and policy tasks |
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Comparison of consumption behavior in the metropolitan area |
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Survey on the reorganization of wage system |
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Survey on opinions of mid-sized companies about the promotion of small and medium sized companies-suitable industry system |
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Survey on 2012 export outlook and policy task |
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Survey on 2012 business plan establishment and implications of domestic companies |
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Investigation of distribution companies’ recognition and utilization plan for Korea-US FTA |
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Survey on the public perception of the real estate market |
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Investigation of construction industry’s response to demographic changes |
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Investigation of global business status of domestic companies |
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Survey on Korean companies’ overseas construction advancement and policy tasks |
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Korea Tax Research Institute’s Quasi-Tax survey project |
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Research on consumptipon consciousness and behavior of high school students |
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Research on entrepreneurial consciousness on the role of prosecutors in creating a business-friendly enviroment |
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Survey on the performance of the national competitiveness enhancement committee |
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Survey on child-rising support organizations of office workers and companies |
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Survey on corporate perception to the recent economic situation |
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Research on investment performance for the first half of 2008 |
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Research on prospect of future society change by comparing the consciousness structure by genereation |
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Survey on public opinions of labor strike |
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Research on recent changes in economic conditions and corporaate management strategies |
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Survey on major economic issues for 2008 and 2009 |
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Survey on standard recognition of GSI/ RFID/ EPC of Korea Chamber of Commerce |
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Survey on demand of participating companies in the ASEAN-Korea CEO summit |
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Survey on the performace of National Competitiveness Enhancemet Committ for 2009 |
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Media Research |
Survey on the happiness of CEO of company hosted by Maeil Economy |
Investigation of changes in the situation of North Korea and responses of Korean companies organized by Dong-A Ilbo |
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Joint survey on job status of 20 companies by Chosun Ilbo and Korea Chamber of Commerce |
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Market analysis of weekly film magazines in Hankyoreh newspaper and marketing research for new editorial strategies |
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Investigation of Inter-Korean rellations |
Investigation of changes in situation in North Korea and responses of Korean companies |
Survey on foreign-invested companies’ perception on the recent North Korean issues |
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Investigation of changes in the situation of North Korea and the response of Korean companies after Kim Jong-il, Chairman of the North Korean Defense Commission |
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Survey on foreign companies’ perception on the prospects of North Korea’s reform and openness |
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Research on the management status and policy tasks of companies which experienced recent inter-Korean issues |
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Investigation of the impact of North Korea’s succession of power on the domestic economy |
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Survey on experts’ opinions on inter-Korean relations next year |
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Government and national research institute projects |
Survey on opinions of parents and teachers on the operation of joint education and childcare courses by the Parenting Policy Research Institute |
Research on changes in perceptions and effects related to multicultural understanding education |
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Survey on opinions of cooperation in early childhood education and childcare |
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Survey on youth employment internship of small and medium-sized companies |
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Statistical analysis on the employment status of elderly workers in Western Europe in 2010 |
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Investigation of compliance with the petroleum product quality inspection regulations of South Korean Ministry of Trade, Industry and Energy |
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Investigation of compliance with regulations on the specific transaction recognition system by South Korean Ministry of Trade, Industry and Energy |
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Investigation of compliance with regulations on the construction regulation of buried piping by South Korean Ministry of Trade, Industry and Energy |
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Investigation of compliance with regulations on the pricing implementation regulations of South Korean Ministry of Trade, Industry and Energy |
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Investigation of compliance with regulations on the construction of liquefied petroleum gas by South Korean Ministry of Trade, Industry and Energy |
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Investigation of compliance with regulations on electrical appliance safety management by South Korean Ministry of Trade, Industry and Energy |
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Desire survey on Youth Preferential System |
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Research and study of program development for students who are victims of school violence and perpetrators |
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Investigation on the status of youth human rights against international standards |
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Survey on digital consumption of youth |
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Survey on expert opinion on juvenile sexual protection |
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Investigation on actual condition of juveniles leaving child rearing facilities |
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Survey on youth activity participation |
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Research on the relationship between adolescents’ peers and teachers |
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Study on the promotion of multicultural education for youth for social integration |
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Research on adolescent sexual consciousness and behavior and coping plan |
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Survey on actual conditions and adolescents of poor family |
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Investigation on households in final crisis |
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In-depth interview with family of children and adolescents |
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Survey on youth awareness of gender equality |
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Study on living time of children and adolescents about the summer-time system |
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Study on the efficient improvement of operation system of the Seoul Youth Center |
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Preliminary survey of Korean Youth Index Survey V |
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Kindergarten 100 year special plan and kindergarten education fair visitor survey |
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Survey on parents’ opinions on the operation of common education and childcare courses |
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Research on the level of youth human rights against international standards |
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Survey on 2009 actual conditions and needs of adolescents of poor households |
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Survey on living consciousness of child and adolescent |
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Construction real estate research and Consulting field |
Investigation of commercial district for development in Busan |
Investigation of western area commercial district for remodeling of Aekyung Guro Department Store |
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Investigation of local commercial area for opening Lotte Department Store stores |
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Survey to establish a pricing strategy for the pre-sale of the Songdo residential-commercial project |
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Survey on apartment brand index for Lotte Castle consulting |
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Survey on demand for Gyeongbuk (Gimcheon) innovation city resident |
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Survey on demand of companies for Ulsan Innovative City |
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Survey on demand for Ulsan Techno Industrial Complex |
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Political and Social Opinion Survey |
Investigation of opinions of companies for the 5th public election |
Focused group of voter interview for establishing Seoul Mayor’s by-election strategy |
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Core group interview and discussion for establishing presidential election strategy |
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Benchmark Poll for establishing presidential election strategy |
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Group interview and discussion for establishment of general election strategy |
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Survey on public opinion related to consultation on election strategy for general election of members of the National Assembly |
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Discussion meeting of rulers for establishing Seoul Mayor’s election strategy |
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Analysis of the political topography of South Korean and the establishment of strategies to mobilize party support |
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10.28 National Assembly member re-election poll |
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Survey on the election environment in Seoul for 2010 local elections |
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7.28 by-election voters in Wonju |
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The 5th Survey to analyze the topography of voters and establish a voting strategy for each household |
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Survey on competitiveness of candidates for re-election in Incheon district |
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Group interview discussion for the establishment of the 18th general election strategy |
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In-depth discussion meeting for the 18th general election strategy |
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Survey to analyze the topography of voters and establish a strategy for voting by each class of households |
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4.29 Debate on establishing a strategy for Re-By-Election |
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Survey on competitiveness of candidates for re-election of Bupyeong, Incheon |
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Interview with voters in Gwangju to establish post-4.29 election strategies |
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Interview with voters in Gangneoung to establish 10.28 re-election strategy |
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10.28 National Assembly Re-Election Poll in Chungbuk Jeun-Pyeong Jincheon Goesan Eumseong |
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Survey on public opinions of Incheon Gyeyang by-election |
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Survey on public opinions related to consultation on election strategy for the 18th general election |
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Polls to analyze the topography of voters and to prepare measures to expand the support base for the Democratic Party |
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4.19 Panse Opinion Survey (Election Poll for the 19th National Assembly Member) |
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ARS telephone poll for voters to establish 18th presidential Election strategy |
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University Industry-Academic Cooperation Foundation and National Assembly |
(University of Sungkyunkwan Industrial Cooperation Group) investigation of the government’s trade support agency service for export |
(University of Sungkyunkwan Industrial Cooperation Group) survey on the internationalization of small and medium-sized businesses with overseas expansion |
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(Ewha Womens University Industrial Cooperation Foundation) survey and textbook analysis of statistical processing |
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(Joint survey with Yonsei University and Kyungpook Federation) retirement pension/Severance pay-related survey |
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(Sogang University Industry-Academic Cooperation Foundation) academic journal preference survey |
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(Seoul National University Industry-Academic Cooperation Foundation) survey on basic job skills |
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(Catholic Sangji University Industry-Academic Cooperation Foundation) demand survey for returning farming and related education |
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(National Assembly Legislative Research Office) survey to analyze the legislative impact of the Electronic Bill Act |
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(National Assembly Altitude Limitation Research Group) survey of residents on the improvement of residential environment in low-rise residential areas near the mountain of Bukhan |
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(Seoul National Hospital) statistical analysis of mental health professional training institutes and survey of trainees |
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(Korean Youth Policy Institute) expert opinion survey for improvement of juvenile sexual protection laws and systems |
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(Korea Consultation) CEO survey of 500 companies |
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(Korea Consultation) survey on talent which 100 companies require Education |
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Education |
Training education of Dongseo Food brand marketing management |
Technique training for Samsung Electronics marketing manager demand forecasting |
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Training for brand apparel marketing management practitioners |
2019년 기업 및 경제 정책 설문조사
2018년 기업 및 경제 정책 설문조사
2017년 기업 및 경제 정책 설문조사
2016년 기업 및 경제 정책 설문조사
2015년 기업 및 경제 정책 설문조사
2014년 기업 및 경제 정책 설문조사
2013년 기업 및 경제 정책 설문조사
2012년 기업 및 경제 정책 설문조사
2011년 기업 및 경제 정책 설문조사
2010년 기업 및 경제 정책 설문조사
2009년 기업 및 경제 정책 설문조사
2008년 기업 및 경제 정책 설문조사
2007년 기업 및 경제 정책 설문조사
2006년 기업 및 경제 정책 설문조사
2005년 기업 및 경제 정책 설문조사
2004년 기업 및 경제 정책 설문조사
2003년 기업 및 경제 정책 설문조사
2002년 기업 및 경제 정책 설문조사
2001년 기업 및 경제 정책 설문조사